ShadeShift maps the entire journey from your current hair color to your dream shade. Step by step. Product by product. No guesswork.
Map My Transformation →Going from dark brunette to honey blonde isn't one step. It's a multi-session journey through lighteners, toners, and careful timing. Until now, that plan lived only in a colorist's head. ShadeShift makes it visible, actionable, and yours.
How It Works
Snap a photo or upload one. AI analyzes your exact starting point, including undertones, levels, and condition.
Pick the exact shade you want. Browse by name, level, or upload a reference photo of your dream color.
Receive a step-by-step plan: which products to use, in what order, with timing and care instructions for each stage.
Two Modes
The colorist's digital assistant. Formulation-level detail for salon professionals.
Salon-quality guidance without the salon price tag. Clear, simple, foolproof.
ShadeShift is building the first AI that understands hair color the way a master colorist does, and makes that knowledge available to everyone.